On February 19, the reporter came to Zhili Town, Wuxing District, Huzhou City, the “international children’s clothing capital of China”, and the children’s clothing companies in the town have resumed work one after another, fighting for the first season of “red doors”.

“Be sure to deliver on time at the end of the month!” …… The reporter walked into the children’s clothing company “Along Yi Family” store, chairman Chen Shuilong and employees are busy putting the latest children’s clothing on the display shelf, his mobile phone has been ringing, open it, all the order information sent by customers.

“Before the Spring Festival, we received more than 500,000 clothing orders at the winter order meeting, with a prepaid order amount of more than 30 million yuan, looking at this, it should not be a problem for sales to increase by another 20% this year.” The hot sales start made Chen Shuilong very excited, but it was not surprising. Two years ago, Chen Shuilong, who has been in the children’s clothing OEM business for more than ten years, focused on original design, and now, the independent brand he founded has an increasing share in the domestic children’s wear market, and the price is much higher than before. Chen Shuilong has also opened 56 stores across the country, with annual sales of more than 100 million yuan.

Merchants in the market are busy taking orders, and many children’s clothing manufacturers are also full of orders. At the Cloth Man, workers are busy printing orders, and bundles of children’s clothing are being loaded onto conveyor belts for shipment to North America and Europe. Ma Weizhong, the person in charge of “Cloth Man”, told reporters with interest that last year, the average daily sales of the company’s cross-border e-commerce platform exceeded $4,000, and the products were exported to more than 10 countries and regions, and the annual sales increased by more than 30% over the previous year. “The new trade method of cross-border e-commerce compresses intermediate links, saves enterprise costs, and increases profits.”

“Behind these orders is the increase in quantity and quality of the Ori children’s wear industry.” Qiu Yahui, head of the Children’s Wear Industry Development Office in Zhili Town, said that in recent years, Zhili children’s clothing enterprises have vigorously strengthened brand building, broadened the sales channels of the high-end children’s clothing market, and the output occupies half of the domestic market. The town has invested nearly 50 million yuan to build three public service platforms, namely children’s clothing design center, quality inspection center and e-commerce incubation center, to provide enterprises with extended services such as product design, training and product testing, whether in terms of design, product quality or sales channels, the competitiveness of Zhili children’s clothing has reached a new level.

At present, Zhili is also accelerating the construction of China’s children’s wear listed enterprise headquarters park, China children’s wear manufacturing demonstration park, China children’s wear brand operation center, China children’s wear college and China children’s wear logistics park, to promote the transformation and upgrading of the children’s wear industry to inject more innovative momentum.