In the college entrance examination season, there will always be some “strange” products. For example, this year, purple underwear suddenly became popular.

On Pinduoduo, the purple underwear that usually looks strange suddenly becomes one of the popular products. It turns out that this is because the purple panties mean “purple maggots can do” (specified), and it is almost exactly the same as reading in Northeast dialect.

Unexpectedly, candidates and parents are also working hard. Now that the college entrance examination is over, purple underwear is still hot, because the entrance examination is coming soon …

拼多多"紫色内裤"突然蹿红,原因令人忍俊不禁

In addition to the “college entrance examination artifacts” such as purple underwear, many products have become popular in the college entrance examination season. Because the college entrance examination is over, hundreds of millions of students will prepare for college life. At present, during the 618 period, many 3C digital products ushered in hot selling.

拼多多"紫色内裤"突然蹿红,原因令人忍俊不禁

For example, in Pinduoduo, laptops/tablet products including iPad and MacBooks on June 9 increased by more than 60%over the same period last month; new iPhone mobile phones have sold more than 20,000 units per day, and Huawei mobile phones have also increased significantly.

拼多多"紫色内裤"突然蹿红,原因令人忍俊不禁

In addition to mobile phones, smart wearable devices have also become a popular choice for graduates. The sales of BOSE noise reduction headphones and Huawei Watch GT on Pinduoduo have increased significantly, especially the Bose QC35 second -generation noise reduction headset. The subsidy price is only 1480 yuan.

拼多多"紫色内裤"突然蹿红,原因令人忍俊不禁

Compared with other platforms, we can see that the price of this headset in Tmall’s official flagship store is 2159 yuan, and the price of JD.com ’s flagship store is 2888 yuan -even if Tmall and JD.com have been killed at a specific time, it also costs 1899 Yuan, the competition is more than 419 yuan.

It can be said that Pinduoduo’s ultra -low price is the main reason for attracting millions of candidates. The survey of the “China Youth Development Report” released by the People’s Daily New Media Center showed that the “group buying” represented by Pinduoduo has become the preferred method of shopping in China. Contemporary young people “also hoped to buy high cost -effective products by carefully calculating”, and Pinduoduo just provided this channel.

In addition, this year’s 618 Pinduoduo brand invested 10 billion cash subsidies to allow subsidies for the hottest 10,000 products in the entire network, which is also an important factor in making candidates “can’t wait” to join the online shopping army. High -quality, affordable, and a large wave of young users in Pinduoduo “inadvertently”.