Caspy yogurt yeast exceeds 60 times behind: shaking the pan to the terminal is questioned by the low -temperature yogurt field and is hit by strong enemies

China Net Finance June 15th (Reporter Chen Qiong) It focuses on the high -end yogurt market. Cask Dairy, known as “Hermes in Yogurt” because of its flavor fermented milk product “one hour after meal,” exceeds 60 times the yeast of 60 times again Named by the market regulatory authorities. “One hour after meals” is Kashi’s star product. Public data shows that Cask Dairy sales exceeded 3.2 billion in 2021, with a growth rate of 25%.

卡士酸奶酵母超标60倍背后:甩锅给终端遭质疑 低温酸奶领域备受强敌冲击

On June 13, the website of the Shanghai Market Supervision and Administration Bureau released the provincial food safety sampling inspection information of the 7th issue of 2022, showing that a batch of “one hour after a meal was detected in this issue “Bisidobacterium C-i-flavored fermented milk was unqualified.

The sampling information shows that the unqualified sample is the “one hour after meal” bisidobacterium C-i flavor fermented milk sold by the production of the production, unified supermarket (Shanghai) Convenience Co., Ltd. The detection value is 6000cfu/g, which is 60 times that of the lowest value (≤100cfu/g). Tianyancha shows that Caspin Yogurt (Suzhou) Co., Ltd. was established in 2015 with a registered capital of 240 million yuan.

Picture source: screenshot of the website of Shanghai Market Supervision Bureau

The Shanghai Market Supervision and Administration Bureau pointed out that the sampling information involves 5 major types of foods, including: meat products, dairy products, convenient foods, candy products, egg products, etc. A total of 508 batches of sample samples, including 507 batches, 1 batches of unqualified, unqualified samples are 1 batch of dairy products (unqualified items: yeast).

China Network Finance reporters noticed that as early as April this year, the officials of the Shanghai Market Supervision and Administration Bureau disclosed 60 times the “one hour after meal” and caused great attention. Subsequently, Kaishi Dairy issued a quality report response: Research on related batches of products meet national standards. Yeast over -standard should be caused by the storage temperature of the product from the fact that the product is not up to the standard.

Some analysts pointed out that Cask Dairy published a quality report in response to the response logic of the response is the “shake the pot” terminal link, and in the end it emphasized that “what we deliver to consumers is the final product, the responsibility for the full chain of the full chain”, “,” the responsibility for the full chain of the whole chain “,”, there is no responsibility for the full chain. ” Outside the words, the responsibility points to the “terminal”.

Dairy analyst Song Liang said that from the response of Cask, the reason for the excess of yogurt yeast is the circulation transportation link after the factory. Enterprises involved still need to explain to consumers that the specific reasons, the situation of recalling products, and market circulation products have problems. However, more than two months after the incident, Kaishi Dairy did not respond to these issues.

It is worth mentioning that Caspilita was not detected for the first time. In 2015, the Guangdong Food and Drug Administration found in the sampling inspection that the number of yeasts of Fan Fresh Villar (corn fruit) exceeded the standard. The response of Kashi Yogurt also showed that the product was qualified in the test of third -party testing, which was believed that the storage temperature after the factory was not up to the standard.

According to the data, Cask Dairy was established in Shenzhen in 1999. It is a large -scale dairy company focusing on yogurt production. It focuses on the high -end yogurt market and is known as “Hermes in yogurt”. “One hour after meals” is Kashi’s star product. Public data shows that Cask Dairy sales exceeded 3.2 billion in 2021, with a growth rate of 25%.

Wang Weijia, the founder of Cask Dairy, publicly stated that high -end yogurt = (health+delicious) × professional supply chain is the “dynamic moat” of Kashi. However, Kaishi’s moat is disappearing. In recent years, dairy giants have added a low -temperature yogurt field to continuously launch new new products. In addition to the siege of the giants, Kaishi faces the impact of emerging brands such as Jane Ai and Lechun.

In the past two years, the new cards of Caspic Yogurt have stepped on the air outlets such as “probiotics”, “sugar -free” and “no addition”, making it a representative of high -end yogurt brands, but there is still negligence in the control of its quality problems. In addition to being named by the market regulatory authorities twice, on the third -party complaint platform, there are also many complaints from Cascular Dairy. Most of them are concentrated in deterioration during the shelf life.

卡士酸奶酵母超标60倍背后:甩锅给终端遭质疑 低温酸奶领域备受强敌冲击

(Editor in charge: Wang Chenxi)

Picture source: screenshot of the website of Shanghai Market Supervision Bureau

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