Shuguang teaches you 26 operating techniques for WeChat marketing (day 493) WeChat marketing!

In the era of mobile Internet, WeChat is now one of the most popular marketing methods in China. WeChat is so hot, and now all companies are pondering how to use WeChat to the actual operation and brand marketing of the company.

Today we will discuss some of the skills and methods in WeChat operation:


Clear object

Determine who is the object of each communication, interaction, and push. The more the reader knows the person, the higher the trust, including his company position, name, and contact information.



Simple is power

Do not turn your WeChat public account into a universal function application. You can listen to music and robots for free. These functions will only reduce the core value of the enterprise. Please delete these functions. Simple is power.


The purpose of WeChat operation

The purpose of WeChat operation is to maintain customer relationships and use 99%to cultivate customers’ trust. Don’t always think about promotions. If you take 29 days in January to cultivate customers, 1 day of time promotion may be more effective. Please forget to sell temporarily.


WeChat marketing essence

WeChat marketing is hard -working and executive. It is impossible to obtain a large number of fans if you want to invest. Don’t just stare at the case of getting 900,000 fans for 3 months. Manpower, if you don’t want to invest too much funds, you can choose to invest time, and you can achieve your goals as well as in place.


Communication is important

Don’t be busy pushing a lot of content every day for potential customers. To create a topic that can communicate with readers, you need to know that all values ​​come from communication and push the best content, it is better to communicate with readers once.


Let the reader give up

If you want to create more communication opportunities with readers, you must ask readers more questions. Ask the reader when I like to receive the content, I hope the readers will mention more opinions.


Fan quality

Don’t be stunned by those cases of 1 million fans in 3 months. No matter how many fans, if you can’t convert it into value, it is still useless. The fans we need are those target fans, and the quality of fans is more important than fans.


WeChat content

Publishing articles do not have to have a long statement, it is best to cause readers to think, generally around 3500 words.


Follow competitors

Following WeChat of competitors, if you follow the WeChat of 50 competitors, there will be 50 accounts to teach you how to do WeChat marketing. All you have to do is optimize all their methods. Remember: competitors are the best teachers.


Take more notes

Novices start learning to play WeChat, start to learn from the high -quality WeChat, remember the methods of those excellent players, it is best to take notes every day. It can be better compared with themselves, which is more conducive to future operations.




How to create content, content must be original, not necessarily, if you don’t want to build the status of the industry’s first leader, the content does not have to be original, but you must do one thing, that is, to join your own point of view!


Provide users with value

We respect customers, but do not please customers and cancel attention sooner or later. As long as you always provide value, you will always stay.


WeChat marketing channel

WeChat marketing depends on channels. The advantage of channels is that you can get stable fans every day instead of entering 500 fans a day, and there will be no fans’ attention in 3 days.


Multiple accounts push each other

To do personal WeChat and corporate WeChat public accounts at the same time, they can down -fans and dump their traffic.



Patience is important

It takes a lot of time for fans to precipitate, and usually take 3 months of precipitation to receive some effects and profits. The most important thing is to continue.


Pay attention to media channels

To get a large number of fans in a short time, you must rely on the media. Remember: Successfully rely on the media. Of course, to choose the right media in combination with its own actual situation, whether it is paper media or online media or radio and television media.


Persistence is important

You write an article, readers do not necessarily recognize you, but when you write 50 to 100 articles, readers will definitely recognize you, so adhere to the most important.


Attach importance to interaction

Because it is not like Weibo, it can attract a large number of people forwarding and commented, only to obtain the trust of customers through communication with customers.


Preheat the content

Before preparing marketing products, do a good job of marketing planning for the entire product, and the content of push is the most important, because the content will directly affect the purchase of readers, and the preheating is the best way.


Communicate with users

Now everyone has a misunderstanding. I hope that everything can be achieved through WeChat marketing. Eventually, before customers buy products, don’t forget to let customers call or order. Communication with people can best solve the questions in purchases.

twenty one

WeChat certification

For WeChat certification is important to enhance the trust of the enterprise, so I want to do everything to pass the WeChat certification earlier. The conditions for WeChat certification are: 500 fans and a Weibo certification.

twenty two

Push content

Push, you don’t have to push articles every time to promote some small knowledge and skills. It is also a good way. As long as it can help potential customers and readers.

twenty three

WeChat marketing must pay attention to details

The content of WeChat, choosing the right picture is important. It is often to get some pictures in the industry with related Weibo. WeChat marketing should pay attention to details.

twenty four

Push time

Push content, the best push content after 6:00 in the evening, because these time readers have enough time to read, push the content during the day, suitable for product promotions. At that time, customers could order products and bring real sales of products.


User’s interactive value

Enterprises first learn 500 or 10,000 WeChat customers. How much users do not represent marketing capabilities. They are just a quantity. The user’s interactive value is the core of WeChat marketing. Create more topics of readers to communicate, making the entire public account active.



Public account activity

If the water does not flow, it becomes dead water. The public account is not activated. It is a deadline without any value.