The design of this eyewear collection is inspired by the Burberry global flagship store at 121 Regent Street in London. The flagship store combines modern digital technology with a 19th-century Grade II listed building in the UK, creating a unique contrasting aesthetic. “The Regent Regency Check Eyewear Collection” celebrates the interplay of classic essence and modern style through a contemporary reinterpretation of Burberry’s classic checks. Deeply rooted in Burberry’s history, the check pattern was originally used in the inner lining of a windbreaker. Today, check designs are acclaimed around the world and appear in the brand’s cashmere scarves, trench coats, ready-to-wear and accessories. “The Regent Regency Check Eyewear Collection” reproduces the timeless charm of classic check elements and applies 3D checks to the design of spectacle frames for the first time. The collection will feature cat’s eyes, butterflies, oversized round and square sunglasses frames; Optical glasses are available in oval and rectangular frame versions. Reproduce classic checks in three ways: brushed checks made by metal embossing; Create a 3D stereoscopic gradient check with a modern pattern effect through 3D rendering technology; There is also an all-over floating check. A palette of colours including red, toffee, classic black and tortoiseshell, as well as a gradient of light rose and the label’s exclusive Trench colour, it’s subtly adorned with transparent matte acetate and glossy brushed metal. The Spring/Summer 2016 campaign for The Regent Regent Check Eyewear was shot in London by fashion photographer Mario Testino and directed by Chief Creative Director and CEO Christopher Bailey.

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